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Radio is at the core of all Prisa Radio’s business activities and operations.And the figures tell a very positive story: with nearly 28 million listeners, more than 1,250 stations across our network, while a further 8 million users visit our websites. Radio, as a media outlet, is focussed on news, music, entertainment and sports.
Music cuts across all the company’s business units. PRISA Radio is music and communication with all five senses. Proof of our leadership are the more than twenty music formats broadcast through the medium of radio.
Also testament to our are our digital, internet and mobile platforms for our music formats.
Our brands are widely recognized. Accuracy, thoroughness, friendliness, youth, news, leisure and entertainment, are what set us apart from our competitors. Each of our brands has its own personality that matches with the profile of our audiences.