Since its launch it has attracted more than 600,000 users. Aimed at young people between 18 and 26, there are two types: VISA Classic (credit card) and VISA Electron (debit card).
PRISA Radio, in coordination with the bank La Caixa, runs campaigns all year round to capture new clients, promoting special offers and exclusive discounts. Taking advantage of the 40 infrastructure, campaigns are run in conjunction with a partner, whom we help reach the youth market directly, enabling them to promote brand awareness and launch new products.
We offer card holders personalized special offers, direct discounts on purchases and exclusive products such as:
Discounts on: concert tickets, cinema tickets, theme parks, cultural events, sports, fashion, travel, gasoline and language courses etc.
National auditions for young performers. The first round of auditions saw more than 5,400 hopefuls perform over 9,300 numbers. A total of 40 were selected for the Madrid show.
Arte40.es registered more than 500,000 visits. Apart from the physical exhibition, the range of activities offered by Lab40 brought the latest in contemporary art to young people.