Brand Development

40 The Musical is a stage musical extravaganza revolving around the100 greatest Number One hits from the history of Top 40 music station Los 40 Principales. With more than 40 actors, dancers and live musicians, the show has been co-produced by PRISA Radio and Drive Entertainment:

• Drive Entertainment is a company dedicated to producing musicals in Spain. Its productions include: Hoy No Me puedo Levantar, Enamorados Anónimos, 40 El Musical, Avenue Q and Más de 100 mentiras.

Following the success of the first season, in October 2009 at the Teatro Rialto Movistar in Madrid, 40 The Musical was back for a second season in 2010-2011 in Madrid and Barcelona simultaneously, playing to 550,000 fans. 40 The Musical began its tour of Spain in May 2011, visiting over 50 cities and staging more than 400 performances with the goal to reach 1 million spectators.

After two seasons in Madrid, one in Barcelona and a tour of more than 50 cities throughout Spain, 40 El Musical has clocked up one million spectators -- who’ll now be able to experience all the excitement again with the return of the musical, complete with new songs, to Madrid’s heater hub on Gran Via from January 2013.

The Music Collection

40 Principales and U by Adolfo Dominguez have teamed up o create The Music Collection, an exclusive fashion line inspired by music stars.

With a 'New British' and 'Underground' look, this collection of versatile designs is suitable for any occasion, and includes cool vintage, oversize sweaters, little black dresses, skinny jeans, long trench coats with shoulder pads and everything that will appeal to listeners of 40 Principales.

The launch of the first collection was tied in with a series of concerts by performers in the shop windows at selected U shops.

London-based Gala Gonzalez has been behind the collection since 2009 as artistic director and has drawn inspiration from edgy London style and all the latest trends from the catwalk. The Music Collection can be found in all U by Adolfo Dominguez shops.

 In 2011, The Music Collection unveils its fifth collection with on-trend looks and stylish basics.

 More information: themusiccollection.es

Arte 40

National auditions for young  performers. The first round of auditions saw more than 5,400 hopefuls perform over 9,300 numbers. A total of 40 were selected for the Madrid show.

Arte40.es registered more than 500,000 visits. Apart from the physical exhibition, the range of activities offered by Lab40 brought the latest in contemporary art to young people.

Madrid es tuyo

This is Madrid’s first cultural club, created in collaboration with Radio Madrid, and provides an wide range of fantastic members’ offers in the areas of the Arts, Culture and Leisure. 

www.madridestuyo.com is the leading What’s On guide for culture, allowing users to enjoy, review, discover, learn about and share unique experiences ... All thanks to our ongoing special offers and exclusive activities in major cinemas, theaters, art centers , schools of photography, museums and so on ...