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Brand Development


Tarjeta 40 Principales

The Tarjeta 40 Principales is a co-branded credit/debit card launched by the 40 Principales brand in 1997 and present in Mexico and Colombia since 2008.

Since its launch it has attracted more than 600,000 users. Aimed at young people between 18 and 26, there are two types: VISA Classic (credit card) and VISA Electron (debit card).

PRISA Radio, in coordination with the bank La Caixa, runs campaigns all year round to capture new clients, promoting special offers and exclusive discounts. Taking advantage of the 40 infrastructure, campaigns are run in conjunction with a partner, whom we help reach the youth market directly, enabling them to promote brand awareness and launch new products.

We offer card holders personalized special offers, direct discounts on purchases and exclusive products such as:

Discounts on: concert tickets, cinema tickets, theme parks, cultural events, sports, fashion, travel, gasoline and language courses etc.


  • Free for users under the age of 26.
  • Credit (monthly or weekly) or debit.
  • Mobile phone charging.
  • Points/rewards schemes.


Los is an online travel agency aimed at helping our users to get the most out of their free time. Holidays, mini-breaks, adventure travel, concert tickets, sports events… all at the best possible price.
At, users can find great leisure ideas at the best possible price. And just as important, all our information is up to date. At we keep you posted about all our latest offers. We send out a weekly newsletter with all the most exciting offers so you can get away from it all, whenever you want.
From flights for 40 euros, hotels for 40 euros, mini-breaks for 40 euros, cruises, skiing holidays, adventure holidays, concert tickets and fantastic bargains, etc.
Further information at:

40 The Musical

40 The Musical is a stage musical extravaganza revolving around the100 greatest Number One hits from the history of Top 40 music station Los 40 Principales. With more than 40 actors, dancers and live musicians, the show has been co-produced by PRISA Radio and Drive Entertainment:

  • Drive Entertainment is a company dedicated to producing musicals in Spain. Its productions include: Hoy No Me puedo Levantar, Enamorados Anónimos, 40 El Musical, Avenue Q and Más de 100 mentiras.

Following the success of the first season, in October 2009 at the Teatro Rialto Movistar in Madrid, 40 The Musical was back for a second season in 2010-2011 in Madrid and Barcelona simultaneously, playing to 550,000 fans. 40 The Musical began its tour of Spain in May 2011, visiting over 50 cities and staging more than 400 performances with the goal to reach 1 million spectators.

After two seasons in Madrid, one in Barcelona and a tour of more than 50 cities throughout Spain, 40 El Musical has clocked up one million spectators -- who’ll now be able to experience all the excitement again with the return of the musical, complete with new songs, to Madrid’s heater hub on Gran Via from January 2013.


Arte 40

National auditions for young  performers. The first round of auditions saw more than 5,400 hopefuls perform over 9,300 numbers. A total of 40 were selected for the Madrid show. registered more than 500,000 visits. Apart from the physical exhibition, the range of activities offered by Lab40 brought the latest in contemporary art to young people.


Madrid es tuyo

This is Madrid’s first cultural club, created in collaboration with Radio Madrid, and provides an wide range of fantastic members’ offers in the areas of the Arts, Culture and Leisure. is the leading What’s On guide for culture, allowing users to enjoy, review, discover, learn about and share unique experiences ... All thanks to our ongoing special offers and exclusive activities in major cinemas, theaters, art centers , schools of photography, museums and so on ...