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Brand Development


Tarjeta 40 Principales

The Tarjeta 40 Principales is a co-branded credit/debit card launched by the 40 Principales brand in 1997 and present in Mexico and Colombia since 2008.

Since its launch it has attracted more than 600,000 users. Aimed at young people between 18 and 26, there are two types: VISA Classic (credit card) and VISA Electron (debit card).

PRISA Radio, in coordination with the bank La Caixa, runs campaigns all year round to capture new clients, promoting special offers and exclusive discounts. Taking advantage of the 40 infrastructure, campaigns are run in conjunction with a partner, whom we help reach the youth market directly, enabling them to promote brand awareness and launch new products.

We offer card holders personalized special offers, direct discounts on purchases and exclusive products such as:

Discounts on: concert tickets, cinema tickets, theme parks, cultural events, sports, fashion, travel, gasoline and language courses etc.


  • Free for users under the age of 26.
  • Credit (monthly or weekly) or debit.
  • Mobile phone charging.
  • Points/rewards schemes.


Los is an online travel agency aimed at helping our users to get the most out of their free time. Holidays, mini-breaks, adventure travel, concert tickets, sports events… all at the best possible price.
At, users can find great leisure ideas at the best possible price. And just as important, all our information is up to date. At we keep you posted about all our latest offers. We send out a weekly newsletter with all the most exciting offers so you can get away from it all, whenever you want.
From flights for 40 euros, hotels for 40 euros, mini-breaks for 40 euros, cruises, skiing holidays, adventure holidays, concert tickets and fantastic bargains, etc.
Further information at:

Arte 40

National auditions for young  performers. The first round of auditions saw more than 5,400 hopefuls perform over 9,300 numbers. A total of 40 were selected for the Madrid show. registered more than 500,000 visits. Apart from the physical exhibition, the range of activities offered by Lab40 brought the latest in contemporary art to young people.