Tarjeta 40 Principales
Since its launch it has attracted more than 600,000 users. Aimed at young people between 18 and 26, there are two types: VISA Classic (credit card) and VISA Electron (debit card).
PRISA Radio, in coordination with the bank La Caixa, runs campaigns all year round to capture new clients, promoting special offers and exclusive discounts. Taking advantage of the 40 infrastructure, campaigns are run in conjunction with a partner, whom we help reach the youth market directly, enabling them to promote brand awareness and launch new products.
We offer card holders personalized special offers, direct discounts on purchases and exclusive products such as:
Discounts on: concert tickets, cinema tickets, theme parks, cultural events, sports, fashion, travel, gasoline and language courses etc.
In 2014, Máxima Fm and Money To Pay launched the Máxima Fm Card. This is a prepaid card, with no setup fee, which gives young people access to a method of payment that is universally accepted (all merchants and retailers who accept VISA) and without the need to have a bank account.
It can be recharged (mobile, internet and La Caixa bank ATMs) with a limited balance, and can be used to make secure payments online and for travel, allowing users to manage their money easily and safely.
It is also a convenient way for parents to give pocket money and keep track of their children’s spending, and enables young people to learn how to manage their money.
National auditions for young performers. The first round of auditions saw more than 5,400 hopefuls perform over 9,300 numbers. A total of 40 were selected for the Madrid show.
Arte40.es registered more than 500,000 visits. Apart from the physical exhibition, the range of activities offered by Lab40 brought the latest in contemporary art to young people.
Neoturismo, the leading tour operator for city breaks in Spain, and specialist in offering complementary tourism and leisure deals, and Radio Madrid, the leading station for local news, have teamed up to launch the Madrid IVEA City Pass.
The IVEA Pass is a pioneering project aimed at promoting unique and engaging cultural experiences.
The IVEA Pass gives users the key to the Madrid’s busy cultural agenda with lots of special advantages:
The 40 Principales Karaoke Party: The Video Game is a compilation of 40 greatest hits from chart music radio station Los 40, which can be played in karaoke mode on PS3 and Wii.
Presented by Tony Aguilar and Cristina Boscá, it’s the only game on the market that includes the song "Happy" by Pharrell Williams, as well as big hits from Auryn, Alejandro Sanz, David Bisbal, Coldplay, James Blunt, Fito y Fitipaldis, Bruno Mars, Passenger, John Newman, Icona Pop, Melendi, Lady Gaga and many more.
Players can adapt the game to their own musical tastes, choose to play solo or multiplayer, take up the challenge of a singing battle, pass the microphone, sing the chart songs from 40 to 1, or spin the wheel of songs, among other great features.
The 40 Principales Karaoke Party has been produced Wired Productions and developed by Le Cortex, creators of the 40 games including the format "We Sing" and the karaoke video game "The Voice". It will be distributed by NAMCO BANDAI Games Ibérica, the leading distributor and developer of video games, which promotes and sells its titles in 50 countries.