Since its launch it has attracted more than 600,000 users. Aimed at young people between 18 and 26, there are two types: VISA Classic (credit card) and VISA Electron (debit card).
PRISA Radio, in coordination with the bank La Caixa, runs campaigns all year round to capture new clients, promoting special offers and exclusive discounts. Taking advantage of the 40 infrastructure, campaigns are run in conjunction with a partner, whom we help reach the youth market directly, enabling them to promote brand awareness and launch new products.
We offer card holders personalized special offers, direct discounts on purchases and exclusive products such as:
Discounts on: concert tickets, cinema tickets, theme parks, cultural events, sports, fashion, travel, gasoline and language courses etc.
40 The Musical is a stage musical extravaganza revolving around the100 greatest Number One hits from the history of Top 40 music station Los 40 Principales. With more than 40 actors, dancers and live musicians, the show has been co-produced by PRISA Radio and Drive Entertainment:
Following the success of the first season, in October 2009 at the Teatro Rialto Movistar in Madrid, 40 The Musical was back for a second season in 2010-2011 in Madrid and Barcelona simultaneously, playing to 550,000 fans. 40 The Musical began its tour of Spain in May 2011, visiting over 50 cities and staging more than 400 performances with the goal to reach 1 million spectators.
After two seasons in Madrid, one in Barcelona and a tour of more than 50 cities throughout Spain, 40 El Musical has clocked up one million spectators -- who’ll now be able to experience all the excitement again with the return of the musical, complete with new songs, to Madrid’s heater hub on Gran Via from January 2013.
40 Principales and U by Adolfo Dominguez have teamed up o create The Music Collection, an exclusive fashion line inspired by music stars.
With a 'New British' and 'Underground' look, this collection of versatile designs is suitable for any occasion, and includes cool vintage, oversize sweaters, little black dresses, skinny jeans, long trench coats with shoulder pads and everything that will appeal to listeners of 40 Principales.
The launch of the first collection was tied in with a series of concerts by performers in the shop windows at selected U shops.
London-based Gala Gonzalez has been behind the collection since 2009 as artistic director and has drawn inspiration from edgy London style and all the latest trends from the catwalk. The Music Collection can be found in all U by Adolfo Dominguez shops.
In 2011, The Music Collection unveils its fifth collection with on-trend looks and stylish basics.
More information: themusiccollection.es
National auditions for young performers. The first round of auditions saw more than 5,400 hopefuls perform over 9,300 numbers. A total of 40 were selected for the Madrid show.
Arte40.es registered more than 500,000 visits. Apart from the physical exhibition, the range of activities offered by Lab40 brought the latest in contemporary art to young people.
This is Madrid’s first cultural club, created in collaboration with Radio Madrid, and provides an wide range of fantastic members’ offers in the areas of the Arts, Culture and Leisure.
www.madridestuyo.com is the leading What’s On guide for culture, allowing users to enjoy, review, discover, learn about and share unique experiences ... All thanks to our ongoing special offers and exclusive activities in major cinemas, theaters, art centers , schools of photography, museums and so on ...
Thanks to an agreement between Cadena SER and publishing house Ediciones Santillana, there have been a number of successful radio tie-in books based on radio programs or special broadcast contributions. The most recent highlights include:
“La Buena Crisis" de Alex Rovira: keys to business and personal transformation.
Maletín Bricosex. Adult-themed boxed set including book, cards, games and a CD aimed at spicing up your love life. Includes some of the best moments from the hit show Anda ya.
¿Te Atreves? by Lofti El-Ghandouri and directed by Alex Rovira: Lifestyle coaching and self-help book urging readers to dare to fulfill their dreams and ambitions.
Compilation CD series
Los Nº1 de 40 Principales (40 Principales Number Ones)
This compilation album of the year’ Number 1 hits goes straight in at Number 1 every year.
This year’s double CD brings together of the most popular national and international hits from Florida, Jennifer López, Pitbull, Adele, Alejandro Sanz a Macaco.
This chart-topping compilation was launched in 2002 and is now in its eighth year
Máxima FM Compilation Anniversary
This is the most important Dance music compilation CD of the year. Máxima FM Compilation Anniversary is a three CD box with 80 of the best Dance hits brought to you courtesy of Spain’s Number One Dance music radio station.
Every year since first going on air, Máxima FM has released the most wildly anticipated and best-selling Dance music compilation, and the successful CD is now in its tenth year. A surefire hit, this high-quality CD has set the standard for the record market.